About First Liberty Life
Two brothers. One mission. Protect your family.
We started First Liberty Life because we believe finding the right life insurance shouldn't be confusing, stressful, or expensive. As an independent brokerage, we work for you, not the insurance companies.
Our Story
Before we ever sold a life insurance policy, we spent years in the kind of work that teaches you how to show up for people. Joshua served in the United States Marine Corps, then moved into real estate and automotive sales at GMC. Jacob built his career in GMC sales and residential and commercial roofing and remodeling. We both learned the same lesson: when someone trusts you with something important, you don't cut corners.
When we looked at the life insurance industry, we saw too many families getting pushed into one-size-fits-all policies by agents who could only sell one company's products. That didn't sit right with us. So we built First Liberty Life as an independent brokerage, able to shop over 50 top-rated carriers and find the coverage that actually fits each family's needs and budget.
We're brothers, we're based in Dallas–Fort Worth, and we genuinely care about getting this right for you. No corporate scripts. No pressure. Just honest advice from two people who treat your family like our own.
Meet the Team
Joshua Lacy
Co-Founder & Licensed Agent
Marine Corps veteran with a background in real estate and automotive sales. Joshua brings discipline, attention to detail, and a commitment to doing things the right way to every client interaction.
Jacob Lacy
Co-Founder & Licensed Agent
Experienced in automotive sales, residential and commercial roofing, and remodeling. Jacob knows what it means to stand behind your work and make sure every client feels taken care of.
What We Stand For
Your Interests First
We're independent, so we don't answer to any one insurance company. That means we can always recommend what's best for you, not what earns us the highest commission.
Straight Talk
Life insurance doesn't have to be complicated. We explain your options in plain English, answer every question, and make sure you understand exactly what you're getting before you sign anything.
No Pressure, Ever
We'll give you our honest recommendation and let you decide on your own timeline. No hard sells, no scare tactics, no guilt trips. This is your family's decision.
Here for the Long Run
We don't disappear after the policy is signed. Life changes, and whether it's a new baby, a new home, or a new job, we're here to make sure your coverage keeps up.
Why Independent Matters
Most insurance agents are "captive," meaning they can only sell policies from one company. That's like shopping for a car at a dealership that only carries one brand. Here's how we're different:
Captive Agent
- One carrier, limited options
- May not have the best rate for you
- Incentivized to sell their own products
First Liberty Life
- Top-rated carriers
- We find the best rate for your situation
- Incentivized to keep you happy
Ready to see what we can do for your family?
Get a no-obligation quote in minutes. We'll shop top-rated carriers to find you the right coverage at a competitive price.