Privacy Policy

Last updated: March 26, 2026

First Liberty Life Insurance Services, LLC ("First Liberty Life," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at firstlibertylife.com (the "Site"), use our services, or otherwise interact with us.

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

1. Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you use our Site or services, including when you request an insurance quote, fill out a contact form, or otherwise communicate with us. This may include:

  • Full name, date of birth, and gender
  • Mailing address, email address, and phone number
  • Health and medical history information relevant to life insurance underwriting
  • Financial information such as household income and existing coverage
  • Employment and occupation details
  • Beneficiary information
  • Any other information you choose to provide in correspondence with us

Information Collected Automatically

When you visit the Site, we may automatically collect certain information about your device and usage, including:

  • IP address, browser type, and operating system
  • Pages viewed, time spent on pages, and navigation paths
  • Referring website or search terms that brought you to our Site
  • Device identifiers and general geographic location

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity on our Site. Cookies are small data files stored on your device that help us improve your experience, analyze Site traffic, and understand usage patterns.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of the Site.

Information from Third Parties

We may receive information about you from third-party sources, including insurance carriers, underwriting services, identity verification providers, and public records, in connection with processing your insurance application or servicing your policy.

2. How We Use Your Information

We use the information we collect to:

  • Process your insurance quote requests and applications
  • Submit applications to insurance carriers on your behalf
  • Communicate with you about your quotes, applications, and policies
  • Provide customer service and respond to your inquiries
  • Improve and optimize our Site and services
  • Send you relevant information about life insurance products and services, where permitted
  • Comply with legal and regulatory obligations
  • Detect and prevent fraud or other prohibited activities
  • Enforce our Terms of Service and other agreements

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Insurance Carriers

As an independent insurance brokerage, we work with multiple life insurance carriers. When you request a quote or submit an application, we share your information with one or more insurance carriers to obtain quotes, process applications, and service policies on your behalf. Each carrier has its own privacy practices, and we encourage you to review their privacy policies.

Service Providers

We may share your information with third-party vendors and service providers who perform services on our behalf, such as website hosting, analytics, email delivery, and customer relationship management. These service providers are contractually obligated to use your information only as necessary to provide services to us.

Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

Business Transfers

If First Liberty Life is involved in a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

You are responsible for maintaining the confidentiality of any account credentials and for restricting access to your devices. Please notify us immediately if you believe your information has been compromised.

5. Your Rights and Choices

Access and Correction

You may request access to the personal information we hold about you and request that we correct any inaccurate or incomplete information. To make such a request, please contact us using the information provided below.

Deletion

You may request that we delete your personal information, subject to certain exceptions required by law or legitimate business purposes (such as maintaining records required by insurance regulations). We will respond to your request within a reasonable timeframe.

Marketing Communications

If you receive marketing emails from us, you may opt out by clicking the "unsubscribe" link in the email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages regarding your quotes, applications, or policies.

Do Not Track Signals

Some browsers offer a "Do Not Track" setting. At this time, we do not respond to Do Not Track signals. However, you can manage cookies and tracking technologies through your browser settings as described above.

Analytics Tracking

6. Texas Residents

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA), including the right to confirm whether we are processing your personal data, access your personal data, correct inaccuracies, delete your personal data, and obtain a copy of your data in a portable format. You also have the right to opt out of the processing of your personal data for purposes of targeted advertising or the sale of personal data.

To exercise these rights, please contact us using the information provided below. We will verify your identity before processing your request and respond within the timeframe required by applicable law.

7. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These may include the right to know what personal information we collect, the right to request deletion, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.

We do not sell personal information as defined under the CCPA. To exercise your California privacy rights, please contact us using the information provided below.

8. Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us.

9. Third-Party Links

Our Site may contain links to third-party websites, including insurance carrier websites and educational resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how we handle your information, please contact us: